Developing a Rational Approach to Irrational Customers




You know your industry is broken when 52% of customers would rather go to the dentist than your store. You know you have to make a major change when the end result of your customer experience is when the customer leaves your store in handcuffs.  That was the incident that drove John Coyle, Senior Director […]

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8 Steps for Small Business SWOT Analysis – It’s Not Just for the B-School Classroom!




Do you know what SWOT stands for? Of course, it means Strengths-Weaknesses-Opportunities-Threats When was the last time you did a SWOT analysis for your business? Uhm, I’m not really sure. So how did you learn what SWOT analysis is about? Oh that’s easy, we covered it when I was getting my MBA. I have conducted […]

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